Amsterdam Design
What I did
Industry
Arts and Culture
Description
I had a conceptual idea to craft a visual
identity for the Amsterdam Book Fair that
incorporates the beauty of tulip fields in the
Netherlands.
My challenge was to find a way to
seamlessly blend these two seemingly
distant themes.
A top view of tulip fields inspired me for the next steps. The shapes of the fields suggest a grid that can help guide the next phases of the design.
During the design process, I asked myself: How can I combine tulip fields, a symbol of the Netherlands, with the shape of a book to represent a book fair?
Grid System Solution
Color Palette
